giacconi invernali peuterey Peuterey opens in Milan
The setting is in the Milan quad, cradle of Italian and international fashion, just a few steps away from the Duomo. Here Peuterey has chosen to open its first single brand boutique in Italy. The store, located in via della Spiga 6, is a space with an innovative DNA that is inspired by the “Museum Concept”: items from the Peuterey and Aiguille Noire collections are exhibit as if they were art works inside oak picture frames suspended in air, inspired by those atmospheres of the world of art and by the precious display cabinets of museums.
Ciarmoli Queda Studio designed the store and created a space where the shopping experience can be experienced at 360. The interior design is very well thought out: soft leather armchairs, felt rugs and small tables made of marble and burnished brass decorate the thirties style lounge where customers are invited to relax; the exhibition modules are made of leather,
similar to old travelling trunks, a theme that is dear to the philosophy of both brands.
For the occasion, Aiguille Noire has created a limited edition cape: the Sometimes cape, in double jersey wool and cashmere, has been divided into 30 personalised pieces with numbered label inside, and reinterprets and stylises the cult cape of the British wardrobe with a absolutely contemporary and versatile perspective. Inside the cape there is blouse version with hood, made of lightweight nylon and padded with goose down that is comfortable and stylish.
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